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Connections Keeping you informed | ||
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Issue 1 : Sept, 2006 In this Issue: > Freelance - a flexible way forward > Customer Satisfaction > Corporate Health > It's Tough at the Top! > The Connection Challenge > We want your feedback!
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We have all seen the newsletters, one issue, two and the occasional three, woops! They seem to have stopped. Connections is our new communication window for the handful of clients for whom we wish to provide marketing research support. Your feedback will guide the direction that Connections takes. We hope you find it of interest. Regards David Bacon 2Europe Freelance - a flexible way forward
Customer satisfaction is built through trust and value
Customers create value through their future purchase intentions. The solution to develop value is relatively easy - by creating processes and a company culture that enables employees to concentrate on acting in the customers' best interests. This means that each challenge starts with "Now what does the customer want in this situation, what is best for him or her?" The bean counters will of course take the short-term view of asking what it is costing. However, really great organisations see past the barriers and empower employees to solve problems and act in the customers' interest - they recognise the long-term goal of creating long-term customer value. From a recent 2Europe survey it is evident that if the customer thinks recommendations are based on what they need rather than what you have to sell, then you develop trust and they will want to do more business with your company. Organisations are now beginning to realise the importance of Trust as an attribute and that earning the customers trust places them high on customers agenda. Improving health boosts productivity and bottom line results! The Connection Challenge....
Are these the issues your CEO or MD face? >> Comments & feedback - David Bacon, Editor How to Unsubscribe You are subscribed to Connections as %BASIC:EMAIL%. To unsubscribe please click here or reply to this email with the words "please unsubscribe" in the subject field. To unsubscribe via post, please contact us at: 2Europe Ltd Please include the email address which you have been contacted with. Copyright © 2006 2Europe. All Rights Reserved. email powered by loyaltyMATTERS Ltd |
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When Boehringer Ingelheim needed a Global Research Manager to handle a global research programme they turned to 2Europe. 
Existing customers are essential to any organisation's business development initiatives, particularly when you consider that it costs several times more to acquire new customers than to retain existing ones. 
Research carried out by 2Europe has found that organisations are slow on the upturn to reduce increasing health insurance costs for employees. Smoking, other addictions, excessive weight and insufficient exercise are cited as contributors to high-risk healthcare insurance. 
Put us to the test .....
It may seem that World domination is high on the agenda for most CEOs. But recent research suggests that CEOs are increasingly finding barriers along the way.
